AFTER & AFTER
Services
Brand Strategy | Conceptualization | Photography
Location
Madrid, Spain.
Date
June 2021
AFTER & AFTER is a clandestine 24/7 delivery service in Madrid, created to bring snacks, drinks and last-minute essentials straight to your door — whenever you need them.
The project was built around the idea of immediacy, freedom and breaking the rules, turning the traditional convenience store into a more rebellious and contemporary experience. The brand speaks directly to a young, urban audience that values spontaneity and wants to enjoy the moment without being limited by time or conventions.
The communication concept embraces the spirit of the after, the moment when the party should be over but isn't. A bold, irreverent and playful visual language combines pop-culture references, vintage imagery, stickers, symbols and provocative messaging to create a distinctive identity with an underground feel.
The tone of voice is informal, direct and unapologetic, positioning the brand as that friend you can call at any hour when you need something. The result is a flexible and disruptive brand universe designed to connect with a generation that believes the after is now.
