Nada Ruitter — Brand Identity
Services
Logo design | web design
Location
Toronto, Cánada.
Date
May 2023
The visual identity for Nada Ruitter was created around the idea of finding beauty in balance, movement and the connection between body and nature.
The logo combines an elegant, contemporary serif with a refined and distinctive composition, creating a sense of sophistication, trust and authenticity. The typographic treatment gives the identity a strong editorial character while maintaining a delicate and approachable feel.
The phrase “In Search of Beautiful Things” becomes an integral part of the identity, expressing a philosophy of exploration, discovery and appreciation for meaningful details.
The result is a versatile and timeless identity that connects professionalism with sensitivity, creating a visual world that feels both refined and human.
