Mar-awa.
Services
Branding | Art Direction | Brand Strategy
Location
Caracas, Venezuela.
Date
September 2024
Mar-Awa is the perfect fusion of "Mara," representing the contagious joy of its founder, and "agua," evoking the essence of the sea, nature, and outdoor life.
With over 20 years of experience in the art of pattern making and sewing, Mara Di Nino has created a line of swimwear known for its quality, creativity, and comfort.
Mar-Awa is born in Venezuela, a country where the sun shines year-round and the beaches are a refuge of joy.
Throughout the development and strategy of Mar-Awa, we successfully incorporated a vibrant energy into the brand's communication, aiming to convey a warm message that reflects the cheerful and kind personality of its founder.
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